International Journal of AI Electrical Civil and Mechanical engineering
Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart
Artificial Intelligence (AI) has emerged as one of the most transformative technologies in the digital era, revolutionizing the way businesses interact with customers and execute marketing strategies. In the highly competitive e-commerce industry, AI-powered personalized marketing has become a key driver of customer engagement, satisfaction, and business growth. By utilizing advanced technologies such as machine learning, predictive analytics, natural language processing, recommendation systems, and customer behavi …