Frontiers in Public Health
Determinants of sexual health information-seeking on social media among Chinese college students: an application of the Comprehensive Model of Information Seeking
Background Chinese college students often use social media to access sexual health information in a context of uneven formal sex education and cultural sensitivity surrounding sexuality. Understanding the factors associated with this behavior can inform sexual health communication and education. Methods A cross-sectional online survey was conducted with 283 Chinese college students. Structural equation modeling was used to examine the associations among perceived direct or vicarious experience with sexual health is …