Journal Transnational Universal Studies
The Influence of Social Media Public Relations on the Media Image of "Women’s Talk" Among Generation Z
This study was motivated by the growing role of social media as a digital public relations space in shaping public perceptions of media organizations. Women’s Talk, as a digital media platform addressing women’s issues, lifestyle, and education, requires communication management that is informative, interactive, consistent, creative, and capable of engaging young audiences. This study aimed to analyze the influence of social media public relations on the image of Women’s Talk among Generation Z. The research employ …