The Arabic Language in the Digital Economy: An Interdisciplinary Approach to the Impact of Technology on Language Transformation

Vollständiger Abstract

Worum geht es in dieser Arbeit?

The rapid growth of the digital economy has dramatically transformed the position of language in the processes of global communication, knowledge creation, and the generation of economic value. In this context, Arabic faces particular challenges and opportunities that arise from its linguistic characteristics, sociocultural roles, and level of digital representation. Nevertheless, existing research often examines language, economics, and technology separately, leaving insufficiently explored the interaction and integration of these factors in the process of language transformation. Accordingly, the present study focuses on developing an interdisciplinary conceptual model that integrates sociolinguistic, digital-linguistic, and economic dimensions through which transformations in Arabic within the digital economy can be examined. To this end, the study applies a theoretical analysis of technology-driven language evolution in order to understand changes in Arabic influenced by the development of artificial intelligence and the implementation of natural language processing systems and large language models. The paper also examines the phenomenon of Arabic as an economic resource within the digital economy. This framework provides a foundation for future empirical research and supports policy and educational strategies aimed at strengthening Arabic’s presence in the global digital economy.